Invite Customer to a Targeted Website and Start Selling at the Optimum Moment
Send prospects an invitation by direct mail or e-mail to a personalized microsite: www.website.de/FirstnameName. Determine their current level of interest during the visit and offer a relevant direct consultation. Offering an incentive appropriate to the customer’s interest helps increase acceptance rate.
If customer has an existing telephone opt-in and can be detected on the site, a call can be started without a request. Instead of offering the customer a service call, an embedded announcement gives the customer an opt-out option with a “no thank you” button.
